|Woolworths has launched Woolworths Mobile Pre-Paid Caps, the latest edition to their prepaid mobile range of services. Powered by Optus the $29 and $49 Caps offer great value and data options.
|Product||Call rate1||Flagfall||TXT||Expiry2||MMS||Data||Call Cap/Credit||Voice mail1||Recharge||Call value3||More|
|Prepaid Cap $29||89c||39c||29c||45||50c|| 5GB
|$500 credit ($250 to Optus or Woolworths)||89c||$29||$2.17/115 calls||Buy Woolworths today!|
|$1000 credit ($500 to Optus or Woolworths)||$49||$2.17/230 calls|
|Prepaid Mobile Review – Woolworths Mobile Prepaid Caps (April 2012)
|In 2011 Woolworths resuscitated their mobile phone program with the launch of the Woolworths Prepaid Mobile Caps. New brand, new plans and a real push through several of the key Woolworths retail chains as well as a significant investment in marketing. Key question is just how do these new plans stack up? Whilst the call rates are not anything to get particularly excited about, the call credits on offer as well as the data allowance certainly make up for it. For just $29, you receive $500 of phone credit, $250 of which is to other Optus or Woolworths customers and 5GB of data. With call rates at 89c per minute and a 30c flag fall, a two-minute call will cost you $2.17 and provides you with 115 calls to anyone plus a further 115 to Optus or Woolworth’s customers. Compared to other $29 recharges, the Woolworths $29 Cap is actually slightly more competitive than Virgin’s Big $29 Cap and equal to the Optus Turbo Cap Plus. 5GB of data is substantial and whilst it might not offer free use of social media services such as Twitter and Facebook, it is probably much more than most people will require in a 45-day period. The second plan is the $49 Cap, which offers double the call credits ie $1000, $500 between Optus or Woolworth’s customers and $500 to anyone. At the $40 recharge level, the competition is much fiercer. Firstly you have Boost Mobile offering unlimited calls and text, plus 3GB of data and unlimited social networking. As well as the Optus Turbo Cap Plus which has $600 in calls, unlimited Txt plus 1GB of data and unlimited social networking. You also have Vodafone’s Infinite prepaid mobile plan, which offers unlimited calls, text, social networking and 1GB of data on a $50 recharge. Not to mention, the sim only no contract plans that also come into consideration at the $40 recharge level. I believe that the Woolworths Prepaid Caps are a great option at the $29 Cap level, particularly given the data that is on offer. When we take a step up to $49, the internet data allowance remains are real plus but the call credits aren’t as appealing as the unlimited plans, particularly Boost’s $40 recharge. Woolworths really seem to be behind this brand. Dick Smith stores are promoting it on their entry areas and windows, so are the supermarkets (funnily enough Coles Mobile don’t). It is also supported by TV advertisements. Well done Woolworths for giving Australia consumers another competitive prepaid mobile offer when it comes time to review their prepaid or contract mobile provider.|
1 – rate per minute
2 – expiry period in days
3 – cost of a 2 minute call. Number of 2 minute calls made using credit provided to any network (excludes calls within network). Where no minimum credit is indicated, $20 is used.
|Product||$29 Cap||$49 Cap|
|Calls within network||$250||$500|
|Recharge locations||Online Phone Dealers Retailers|
|1300 & 1800 numbers1||Standard call rates|
1 – rate per 30 seconds. ^Charged in 1 min blocks
2 – expiry period in days
3 – cost of a 2 minute call. Number of 2 minute calls made with $100 credit.