March 2009

Working with Vodafone Australia, Europe’s leading low-cost international mobile services provider, Lebara Mobile, has entered the Australian market, launching Australia’s first prepaid mobile SIM card for consumers keen to make low cost international call rates.

The prepaid SIM card offers competitive local call rates, so customers can also take advantage of low-cost local, national and international calls without the need to switch between SIM cards.

Vodafone Australia will provide the network infrastructure for Lebara Mobile customers to make calls in Australia, and international calls will be passed onto the Lebara Mobile international switched network, and routed seamlessly to their destination.

Lebara Mobile founder and chief executive Yoganathan Ratheesan said the Australian launch was an important new proposition for the local telecommunications industry.

“The Lebara Mobile offering allows customers to treat international calling as part of their day-to-day life using a prepaid mobile phone SIM, rather than having to find a landline to call friends and family abroad,” Ratheesan said.

“We are providing, for the first time, a simple, clear and low pricing structure that doesn’t cut minutes and is more transparent than other international calling rates and offers.”

Lebara Mobile SIM cards and recharge vouchers are now available for online purchase, and SIM card/recharge scratch cards will be distributed to resellers from today.

{ Comments on this entry are closed }